The King of Visceral Design
On the other hand, the Times has a fresh, if short, article on George Louis, who designed the covers for Esquire from 1962 to 1972.
Just looking at a sampling of his work, I wonder if, for all the boundaries we’ve broken, for all the taboos we’ve mainstreamed, we’re a much more conservative culture these days. Reading a description of a cover he designed, which featured one of the participants in the My Lai massacre standing, smiling with Vietnamese children, I was stunned at the very idea. Which was awesome. When’s the last time just reading about a cover idea actually shocked?
